I have written about this before, but its been a while since I went on a rampage. The ol love of digital is heating up again, and Ive been redoing the ol slide show which showcases typical projects that can be undertaken in Pakistan and the money that can be made of it. Alas, once again, its still not a feasible business model to launch a stand alone digital advertising agency in Pakistan. (please note digital advertising is not about social media management alone). Unless:
1. the core model is online media ad placement (this requires substantial float of money to make serious money of it)
2. you are prepared to cheat the client and spread the spoils in the brand team (Sorry, still not able to do that)
3. the main model is an outsource one, where you have people sitting on elance etc at night bidding for projects and then working during the day cycle to satisfy them
So, in short (deep sigh!), an ethical stand alone digital advertising agency will not get of the ground in the current scenario in Pakistan.